ESPN is running a prerecorded "Bowl update" that is sponsored by FLOMAX. The update is shown during every bowl game and is basically just one big promotion for the Mountain West. It starts off with Wyoming knocking off Fresno State in the New Mexico Bowl followed by BYU crushing Oregon State in the Las Vegas Bowl. Finally they show Utah coming back and knocking off Cal in the Poinsettia Bowl. No other games are highlighted at all.
So FLOMAX and it's manufacturer Boehringer-Ingelheim are paying big bucks to let the world know how dominate the Mountain West has been during the the bowl season. Thanks to all this free publicity the Mountain West has grown in popularity by 42% in the coveted "Men with Prostate problems" demographic.